Getting SEO right is all about taking the time out and devising a plan that works. It’s all about time vs content vs marketing vs traffic. I have added a little more detail from the video above and really just tried to make things simple. This should give you a little more leverage when proposing your ideas for SEO.
- 1 1. Targeting one value prop at a time.
- 2 2. The segmented approach
- 3 3. Time-consuming linking strategies that devalue your pages.
- 4 4. Getting caught up in the Trends
- 5 5. Slow iteration
- 6 6. Do something cool and unique
- 7 7. Include relevant keywords in your copy
- 8 8. Be smart about the architecture of your site
- 9 9. Attract natural links
- 10 10. Make it easy for people to join your email campaign
- 11 11. Keep everything up to date
1. Targeting one value prop at a time.
Think about how users will select your site on Google. What makes your site valuable? Concentrate on one aspect first, then build in other areas as time goes on.
Your site might stand out from the rest of the crowd because you have a heightened marketing strategy in one particular business area. Consider what your main area of approach is:
- Customer Service.
- Quality product range.
- Competitive price range.
- Luxury products.
- Free information or resource platform.
Your new and existing customer base might be looking for one of these ranges in particular. Everyone has a different personal experience whilst online shopping or collecting information. One of the above factors may be very valuable to a potential user.
2. The segmented approach
Does your website work well in all areas? From presentation to user experience. If at any point your website becomes confusing or difficult to navigate around, it may turn users away.
Some pecking Tips
- Does the site design work well and look seamless on every page?
- Is it easy to buy a product without filling in loads of forms and additional information?
- Use breadcrumbs throughout your pages. This way users don’t have to keep hitting the back button.
- Are the pages clean and tidy? Think about using white space around images and text.
- Use a clean clever font, if you have lots to say.
- Is your marketing strategy clear from landing on the site all the way through to conversion?
- Will people tell their friends about you?
- Does your offline marketing efforts match up with your online SEO strategy? Makes sure people can familiarize themselves with your offering.
Avoid rel=”canonical” from each component page in a series to page one.
Use rel=”next” or rel=”prev” for paginated content. When you are creating several pages that all interlink in page order. You can simply use these tags in link form to help strengthen your page in search rankings.
You should really be using an XML and HTML sitemap plugin for your site. This will update automatically if you make changes to your pages and site structure. This way when Google crawls your website again it will update accordingly. You can also refresh your sitemap in the Google Webmaster tools. This takes you or a developer a couple of minutes to complete.
4. Getting caught up in the Trends
Chase the user trends, not the Google algorithm. You can waste serious amounts of time chasing optimal keyword density for content. This is just a waste of everyone’s time. The question is, does keyword density really matter? ‘Simply NO’. You can talk about a keyword you want to chase but think about making the content exciting, readable, unique and shareable contents using the paraphrase tool . Reading a page packed with keywords is just ghastly.
Write about what you know.
5. Slow iteration
Depending on what goals you actually have for your website, getting a time frame in place is very important.
Google’s Maile Ohye, gives us these points to consider, but what do they actually mean?
Define metrics for success.
Always check your analytic report to see what is actually working. Learn what you are doing right and wrong by considering a few of these;
- What pages are ranking high and getting natural traffic?
- What social networking sites are pushing good amounts of traffic through?
- Did a local marketing campaign in a magazine or local paper increase traffic that particular week?
- Did your target keyword campaign increase traffic flow?
- What failed miserably for you?
- What lessons were learned?
Improving any website to work well in search engines comes with time. Trying to think of everything you need to do can be really overwhelming. So, start with one aspect of your target market and work slowly through each segment of your site to get it right.
- Think organic content.
- Check your webmaster tools for errors that can be fixed quickly.
- Is your site built to target the correct keywords you want to be found under.
- Does your product descriptions need improving?
- Are you using heading tags in the right way?
- Onsite and offsite SEO tactics.
- Is it easy to contact you?
Check your analytics tool and monitor traffic. Learning all the key features of Analytics can give you a very powerful mindset on who you want to target and where you can expect to get an audience from.
Create new improvements.
- Find awesome writers that can write viral content.
- Use images that are inspirational.
- Review your content, add to it and keep it up to date.
- Build a blog or news section that people can enjoy and learn from.
- Does your navigation need looking at?
- Build categories that match your target keywords and add relevant articles and blogs.
Prioritize improvements based on market and personnel.
Your audience and local / global marketplace is changing all the time. Adapt to these changes. Check out what your competition is doing. Add features to your site that allow users to interact or gain more value from your online presence.
The overall idea here is to see how things are changing through search. If Google decides to change something or add a new feature. React fast and get on board. This way you are targeting a wider audience before everyone else discovers the new trick.
6. Do something cool and unique
Add awesome pictures, think about your writing style and be unique.
7. Include relevant keywords in your copy
Yes, include relevant keywords but don’t stuff the page with them.
8. Be smart about the architecture of your site
Does your sitemap, categories, tags, posts, news features actually look good and work?
If your site is well presented and offers something valuable to it’s audience, expect to pick up natural links from other websites.
10. Make it easy for people to join your email campaign
Join Mailchimp or one of the other alternative mail collection Apps on the web. Add a join button or simple forms so users can add themselves quickly to your future campaigns.
11. Keep everything up to date
Try the SEO Tools Centre if your site readable on phones and tablets? Is your blog up to date? Is your site content fresh and current?